Well, you heard it right. After Phil Hellmuth and Annie Duke left from UB.com, it was rumored that Prahlad Friedman would be the new UB.com pro, and yesterday UB.com Blog confirmed that the rumor is true.
Here is the official statement:
"Hear that? That’s the sound of Prahlad Friedman, the rapping, multi-million dollar winning online poker champion landing at UB.
Yup, that’s right. One of the most sought-after online cash game players who has for years eluded being signed by any poker site has chosen a sponsorship deal with UB.com.
Millions in cash game winnings, a WPT Legends of Poker title, a WSOP bracelet, jaw-dropping high-stakes aggressiveness, a penchant for rapping and a vegan lifestyle are just a few of the characteristics that make Prahlad one of the most unique and greatest online players in the history of poker – past, present and future included.
If you have no idea who Prahlad Friedman is, it’s ok. That rock you’ve been living under is probably really cozy. Check out the video above to get filled in or catch him at the UB tables."
Friedman's sponsorship deal with UB.com has had the whole poker world talking, and Daniel Negreanu for example has commented, that he is "so disappointed in Friedman signing with the devil who stole millions from him."
Negreanu is referring to the Ultimatebet superuser scandal, where Friedman was allegedly cheated out of millions of dollars.
Check out what Friedman himself has to say about his new sponsorship deal with UB.com from this video.