PokerStars Re-Signs Brazilian Footballer Neymar Jr. to Sponsorship Deal

PokerStars and popular Brazilian footballer Neymar Jr. have made history with the announcement that Neymar has rejoined the Stars fold, marking the first time that a major poker site has re-upped a prominent figure to a paid sponsorship deal.

By: Haley Hintze

It’s a big deal for both the Brazilian superstar and for PokerStars, which described Neymar as a “perfect fit” for the brand, especially as Stars continues to grow its market presence in South America, where it is already a major player. PokerStars promises to bring Neymar’s “flair and personality to the online and live tables, as well as to the PokerStars community across the world.”

Neymar, 28, first signed on with PokerStars back in 2015, being a part of the site’s high-profile “Team SportStars” group of poker-playing athletes. That deal lasted until 2017 when the company phased out its lineup of pro athletes amid a downturn in the site’s global online-poker growth. Neymar Jr was always a bright spot for the site amid that promotional concept, however, and with Stars’ increased marketing aimed at Brazil, among other South American countries, re-inking Neymar presented a great opportunity.

Neymar has always been a poker lover, too. "When I'm not playing football, I love playing cards,” he said. "Competing with my friends is a huge passion of mine, I love the sense of community, the fun, and the unpredictable moments that can occur in any game. As a true poker fan, I am excited to start a new chapter with PokerStars. Together we'll be creating moments for our community and fans all over the world."

As part of Neymar’s return, PokerStars has already launched a video featuring Neymar Jr. offering a sneak peek at what he’ll be doing with the site in 2021.

Martin Nieri, PokerStars’ Global Director of Brand and Creative, said: "Neymar Jr is a true global superstar. But what underpins this partnership is his genuine love for poker. It's about a shared passion for the game and the beautiful uncertainty at the heart of it. At PokerStars, we are constantly trying new things to bring new energy, excitement, and entertainment to our customers. Together with Neymar Jr we believe we can take this to the next level for the PokerStars community."


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