Rumour: PokerStars to merge its traffic with Full Tilt

If rumours are true, the former online poker behemoth could be just a memory by the end of March…

According to an anonymous source named only as an ‘industry expert’, PokerStars is set to merge the player liquidity of sister site Full Tilt within the next six weeks, and may even opt to dump the brand altogether.

Employees working at Full Tilt’s headquarters in Dublin have reportedly already been told the end of the site is near, and advised that they should begin their search for work elsewhere.

Full Tilt, formerly ‘Full Tilt Poker’ before its infamous Black Friday collapse, was once packed with cash game traffic that bolstered it to a comfortable top two position in the online poker market. It was also the home to a wealth of well-paid sponsored professionals who regularly took part in the highest stakes cash game action ever seen at the virtual felt.

However, since it was bought by former rivals PokerStars post-Black Friday back in 2012 as part of a deal with the US Department of Justice, traffic – largely due to the absence of US-based players – has been on a consistent downward spiral.

Today, according to established online poker traffic trackers PokerScout, the brand is languishing in 11th position in the industry where regular cash game players are concerned.

By merging Full Tilt’s traffic with that of PokerStars, parent company of both brands Amaya Gaming would be able to bolster the liquidity of its flagship brand and simultaneously end its association with a site that has seemed doomed for some time. So the move, though currently only a rumour, does certainly make sense.

Axing Full Tilt altogether may seem a bit drastic, but decision makers at Amaya certainly haven’t been afraid to shy away from the controversial in the name of profitability. A point clearly amplified by their recent re-structuring of the PokerStars VIP system and complete removal of regular heads-up ring games.

We’ll be sure to bring you more on this story as it unfolds.

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