ACR Launch New Software Improvements After Winning Tough Battle With Technology!

Americas Cardroom launched their new software recently - describing it as bigger, stronger and faster than ever before – but behind the scenes it was a tough three-year battle to reinvent the wheel…

By: Andrew Burnett

Poker players, of course, are a demanding bunch – as they should be given their time and financial investment in the game – but fulfilling that demand isn’t quite the cakewalk that ACR had hoped for.

Take a quick look at some of the main improvements included in last week’s major new software rollout…

  • A redesign of the entire poker platform to make it more appealing and usable
  • New HTML5-based Graphical User Interface (GUI)
  • Lobby and game tables are more video game-centric
  • Larger, colorful poker chips
  • Avatars
  • Nameplates
  • Cleaner UI
  • Frequency of software releases will increase
  • The product will evolve quicker
  • Faster gameplay

Now put yourself in ACR’s shoes three years ago, the success of their $1,000,000 GTD tournaments still ringing in their ears but the knowledge that poker, and the technology behind it, never stands still.

Mobile phone platforms and the need to include Mac users meant that the tried and trusted C## programming would have to be replaced, the ACR team focusing on HTML5.

“We were looking to turnaround new product ideas and innovation a lot faster and decided that a poker client coded in HTML5 would give us the speed and diversity we were looking for.”

All well and good, but that, it transpired, wasn’t an easy task.

“We quickly found that there was a reason why most poker software isn’t completely replaced - it’s extremely difficult! the development team explained recently.

A one-year project became two as the team discovered that wholesale replacement required time, skill, money and resources – the saving grace being that once it was done, they’d finally have a poker platform for the modern ages.

“What originally was projected to be a 1-year project, soon became two. Developing brand-new proprietary software does take time.”

When May 20th this year came around, ACR’s new-look pokerroom mirrored the old one in many respects – a deliberate measure designed to keep players happy with the familiar cardroom, while allowing for a quick ‘reverse’ option if things went awry.

As ACR explained it: "For those of you playing from one day to the next, graphically speaking, you wouldn’t have noticed any change - if we did face catastrophic problems while migrating, we would be able to switch back if necessary”.

Problems did arise, naturally, but they weren’t catastrophic as the HTML5 development allowed for these to be attacked and fixed much quicker – and going forward will allow for much more effective implementation of improvements - new product ideas and innovation included.

As of last week, the new look gameplay rolled out, showing the familiar ACR look but in hugely-improved format.

Backed up by a fully-restored offering of loyalty, sportsbook and casino, ACR says: “The good news is that these changes are just the tip of the iceberg. Our intention is to constantly roll-out improvements and new products month-over-month based on your feedback and suggestions".

Coming up next for the ACR faithful are, animations, graphic changes and improvements to the game lobby, along with progressive knockout tournaments".

It’s been a 3-year battle and it seems as though ACR have finally won it, boss Phil Nagy stating: “Now that we’re stable and functional, the best is yet to come, and we’re excited to be able to offer our clientele the best online poker experience in the industry".

You can check out the latest ACR improvements for yourself here.


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