PaddyPower To Be Sold Off After Flutter Aquire STARS Group?

Paddy Power could be sold off to make way for the PokerStars’ parent group merger with Flutter according to industry experts, a bid to appease regulators behind the possible sale.

By: Andrew Burnett

Last week’s surprise news that The Stars Group would be combining forces with Irish bookmaking giants Flutter Entertainment, in the process creating the world’s largest online gambling operation, had many discussing monopolies and mergers rules.

Flutter currently own Betfair, Paddy Power, Sportsbet, TVG and FanDuel brands, while Canadian behemoth The Stars Group owns PokerStars, BetStars and Sky Betting and Gaming.

The proposed £10billion merger led to sharp share price rises, but also raised eyebrows, industry insiders stating that the deal could face scrutiny because of the large share of the market the combined company would have in the UK and Australia.’

Stockbroking firm Canaccord Genuity were reported as saying Flutter ‘could face demands for remedies from the Competition and Markets Authority to win approval for the deal’, according to The Times newspaper.

That’s because the merger would see Flutter in control of three of the UK’s top seven betting brands, Canaccord Genuity stating that the ‘logical decision’ would be to offload PaddyPower.

The analysis suggests the combined Stars/Flutter group would have more than 13million customer accounts, including a "high proportion" of people who have an account with both Sky Bet and Paddy Power.

Quite what that would mean for Paddy Power and its customers is as yet unclear, but the continual mergers over recent years has seen several companies disappear from the industry.

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